FreshwaterIT

Innovative solutions for the entertainment industry.

Philosophy

Unlike most developers, I choose to start with the graphical interface when creating database applications. Only this way can you be sure that the client's wishes are translated correctly, resulting in
truly "user friendly" software.

Individuality

Being unique is important to set your company apart from the competitors.
Being able to run your business the way you want to is crucial in achieving this goal.
Using software designed specifically for your company gives you the edge to leave your competitors behind.

About FreshwaterIT

Owner Tod Logan

“Being a musician myself, I've been involved in the organisation of performances and tours with some of the worlds top entertainers since the early 80's.
Being an entertainer and managing entertainers are two different worlds. Having experienced both sides of the story gives me the insight to create very functional and user-friendly packages for everyone involved, whether it be the management making sure bands are where they should be on time, or the entertainers themselves knowing exactly what's coming up.”

History

“I started writing Gig-Guide™ in 2000 to fill the void in specific software for managing entertainment agencies.
Now in use by thousands of entertainers in countries scattered across the globe, Gig-Guide has become the most flexible and respected artist management packages available for booking agencies today.”

Why Freshwater?

“I grew up in Harbord, which is a small beach village situated just above the city of Sydney, Australia.
Its original name Freshwater, dating back to the 1800's, has recently been officially re-instated,
and to launch the Asia Pacific office in Freshwater Australia, it seemed a very appropriate name!”